ISTOBAL will participate for the first time in Oil&nonOil, the trade fair specialising in energy, fuels, mobility and service stations, which will be held from 22 to 24 October at Fiera di Verona (Italy). As part of its 75th anniversary celebrations, the company is reinforcing its commitment to the Italian market and its focus on innovation, digitalisation and sustainability as strategic pillars.
- 24 Sept 2025
In Hall 4 (Stand B46), ISTOBAL will present a broad portfolio focused on maximising the productivity and performance of facilities, with a special focus on the latest technologies in intelligent management, advanced connectivity and proposals aimed at more environmentally friendly vehicle washing and focused on saving consumption.
In the words of Patricia Masiá, director of ISTOBAL Italy, "At ISTOBAL, we reaffirm our commitment to the Italian market, responding to its specific needs with innovative and connected solutions that allow operators to maximise profitability while improving efficiency and customer satisfaction. By offering technologies that increase performance and reduce operating costs, we help our partners and customers strengthen their competitive advantage and achieve sustainable growth. We will share this with industry professionals at Oil&nonOil, where we will also take the opportunity to listen and continue to improve the management, safety and control of facilities."
ISTOBAL M'WASH4, innovation and connectivity at the service of profitability
The company will showcase its M'WASH range of connected rollovers, designed to maximise profitability in the industry. Thanks to its intuitive design and flexible programming system, M'WASH optimises the operational performance of the facility, improves the user experience and offers an exceptional level of customisation for each wash.
Within this range, ISTOBAL will highlight the latest generation M'WASH4 rollover at Oil&nonOil, a solution that integrates more efficient and intuitive technology with premium wash options for the most demanding markets and customers. This rollover includes high pressure, integrated chemical spraying and 360° rotary drying for a complete and accurate wash. Its advanced software and connectivity allow for greater customisation, precision and productivity in every wash.
The role of digitalisation in the transformation of the sector
ISTOSMART by ISTOBAL is the company's commitment to bringing the world of vehicle wash connectivity to the Italian market. This web platform, which enables connectivity for the entire car wash facility, is designed to optimise performance and efficiency and integrates with the company's entire range of products — rollovers, tunnels, industrial solutions, jet washes and accessories — offering a comprehensive overview of the facility.
Thanks to real-time remote monitoring, operators can anticipate incidents, reduce maintenance costs and optimise resources. In addition, the ability to move and manage equipment remotely provides a level of control that is unique in the market, improving availability, extending the useful life of machines and facilitating decision-making with accurate data and intelligent alerts.
ISTOBAL will present the features of ISTOSMART on Wednesday 22 October at 11:45 in the Blue Room at Fiera di Verona.
Commitment to the Italian market
Participation in Oil&nonOil, the only Italian event and one of the most important in Europe dedicated to the fuel distribution chain, reinforces ISTOBAL's commitment to the Italian market, where the company promotes digitisation, connectivity and sustainability applied to vehicle washing to help operators optimise the management of their facilities.
In this way, the company reinforces its commitment to customer focus and operational excellence. By integrating advanced technology, digital connectivity and sustainable practices, ISTOBAL provides comprehensive support that goes beyond the supply of equipment, ensuring tailor-made solutions for each customer and facility. This holistic approach optimises performance and ensures a superior experience, consolidating ISTOBAL's position as a trusted partner shaping the future of vehicle washing worldwide.
Based in Italy since 2013, the subsidiary has consolidated the group's presence in the country and offers a local service, together with a complete portfolio of technologies, which contributes to improving the competitiveness and development of the sector.
