ISTOBAL, the Spanish leader in vehicle wash and care solutions, is expanding its global presence with the establishment of a new subsidiary in Australia. With this opening, ISTOBAL continues its commitment to offer high quality products and services through direct sales, tailored to the needs of customers in strategic regions for the Spanish Group.
- 10 Feb 2025
This acquisition aligns with ISTOBAL’s ambitious global expansion strategy, reinforcing its commitment to strengthening direct sales and increasing market presence in key regions. Following the recent establishment of offices in France, Poland, the Netherlands, Germany, and Hungary, ISTOBAL continues to execute its growth plan by integrating its long-standing local partner, Good Sight Australia (GSA), into its operations.
By bringing GSA under its umbrella, ISTOBAL enhances its ability to serve the Australian market with a more direct and customer-focused approach. This move not only consolidates its presence in a highly promising region but also supports the company’s broader objective of boosting revenue, opening new markets, and solidifying its leadership in the global vehicle wash industry. With the addition of this subsidiary, ISTOBAL now operates sixteen branches worldwide, further cementing its position as an international industry leader.
"We are thrilled to announce the acquisition of Good Sight Australia, a significant milestone that underscores our steadfast commitment to delivering exceptional service to our valued customers across Australia," said Antonio Martinez, the company's Managing Director. "This acquisition is a clear reflection of our dedication to excellence and our ongoing efforts to expand and enhance our offerings in response to the evolving needs of our customers.
By integrating Good Sight Australia into our operations, we are not only reinforcing our ability to provide top-tier solutions but also demonstrating our strategic vision for sustainable growth in a competitive and ever-changing market. This move highlights our determination to adapt to industry shifts and seize new opportunities in a region brimming with potential.'
Good Sight has established its presence as a dominant player since 1968 in the car wash market in Australia. As the main distributor of ISTOBAL in the country since 2016, the company has built an excellent partnership with the Spanish company in the past decade. This cooperation has enabled them to offer high quality, innovative and efficient car wash and care solutions, reaffirming their commitment to the satisfaction and loyalty of their local customers.
Nationwide coverage and a strong team, key to operational efficiency
The new ISTOBAL subsidiary, headquartered in Sydney, will employ a total of 39 staff with extensive experience in the sector, ensuring efficient operation and high-quality care in all operational areas. A total of 21 members of the team are Technical Assistant technicians, including 6 supervisors, offering round-the-clock support.
The company's logistics infrastructure will comprise a central warehouse in Sydney and seven satellite warehouses strategically located in Adelaide, Brisbane, Melbourne, Central Coast, Canberra, Perth, Hobart and Darwin, ensuring nationwide coverage.
"As pioneers in vehicle wash solutions, we have long been at the forefront of the industry in the South Pacific region," said Antonio Martínez, General Manager of ISTOBAL. "For many years, we have been dedicated to advancing cutting-edge technologies and delivering high-quality solutions that meet the evolving demands of the local market. This acquisition marks an exciting new chapter for us, enabling us to further strengthen our presence in this dynamic and rapidly growing geography."
Martínez emphasized that this strategic move will reinforce ISTOBAL's leadership. "We are thrilled to solidify our position in Australia, a market where we continue to focus in customer-centric solutions," he added. "With this expansion, we are better positioned to cater to key segments, including major oil companies and the fast-growing private sector. Our goal is to support our customers with state-of-the-art technology, profitable solutions, and an unparalleled service experience, ensuring we remain a trusted partner in vehicle wash solutions for years to come."