Over the past few months, ISTOBAL has taken part in key events to showcase its value proposition to the market, centred on maximising control, efficiency, connectivity and profitability in the car wash business.
“This intensive program of direct engagement with our customers enables us to demonstrate across our various geographical markets how our 360° solutions meet the most demanding needs of the business. Our local teams stand out for their approachability, market knowledge and responsiveness in customer service. Our participation in key events reinforces ISTOBAL’s commitment to innovation and excellence, enabling us to identify new business opportunities and strengthen relationships with customers and strategic partners,” points out Antonio Martínez, Managing Director of the ISTOBAL Group.
Prominent presence at major industry events
In Europe, ISTOBAL has attended trade fairs and professional events such as Automässan in Sweden; the Petrol Retailers Association in the UK; CONSTRUMA in Hungary; the International Fair Petrol Station in Poland; and UNITI EXPO 2026 in Germany. It is worth noting that the company took part for the first time in EXPOMECÂNICA, one of the leading trade fairs for the automotive aftermarket and maintenance sector in Portugal.
In the Americas, the multinational has also taken part in trade events held in the United States, such as the WPMA (Western Petroleum Marketers Association), the TMC Annual Meeting & Transportation Technology Exhibition and The Car Wash Show, as well as Ipiranga in Brazil. This presence has enabled the company to present solutions tailored to the needs of the North American and Brazilian markets, strengthening its position in key territories for its international development.
Furthermore, ISTOBAL has strengthened its international presence through its distributors at events such as AUTOTECHNICA in Belgium and AUTOMECHANIKA in Buenos Aires, consolidating its commitment to a sales and technical network that is closely attuned to each market.
Innovation, connectivity and profitability for the car wash business
Among the main new features presented in 2026, the new look of the M’WASH range stands out, enhancing the perceived value of the equipment thanks to its premium finishes and the careful incorporation of new design details that reinforce its image of quality.
Connectivity has been another key focus of ISTOBAL’s offering, with the launch of the new Smartwash Manager 2.0, its connectivity platform that enables real-time monitoring of machine status, control of consumption and the anticipation of incidents, facilitating more agile and efficient equipment management.
ISTOBAL has also highlighted its esens® range of chemical products, which are both efficient and environmentally responsible, and has showcased its water treatment solutions – a key area for moving towards more sustainable car wash models.
Solutions for transport, logistics and commercial vehicles
Furthermore, over recent months ISTOBAL has been actively engaged in events related to transport, logistics and commercial vehicles. In this field, the company has taken part in events such as Bus & Coach EXPO in Birmingham; TRANSPORT in Norway; Transpotec Logitec in Italy; and Road Transport Expo in the UK.
At these events, the multinational showcased innovative solutions for the professional washing of commercial vehicles, designed to offer highly efficient washing and disinfection processes, optimise the use of resources to advance sustainability and cost savings, and improve facility operations through advanced connectivity and remote control of equipment.
