At this event, ISTOBAL presented its latest innovations aimed at improving performance, optimising service times and delivering the highest quality cleaning with the lowest environmental impact. For more than seven decades, the company has driven innovation and high technology to develop products and services that not only boost the profitability of its customers' businesses, but also generate a positive social and environmental impact globally.
Tankstelle & Mittelstand, held every two years since 1983, is Germany's longest-running exhibition for fuel stations and a key event for innovations, networking and trends in the industry.
With its participation in this fair, ISTOBAL reaffirms its commitment to quality and sustainability, pillars that have marked its trajectory. In this line, the company has strengthened its relationship with customers, deepening its understanding of their needs to offer innovative and customised solutions, while responding to the growing demands of direct sales and reinforcing its technical assistance service to ensure close and effective support.
Technology to improve user experience
At this edition, ISTOBAL showcased its renewed range of M'WASH rollovers, with the M'WASH3 PRO 3 brush on the stand. This equipment guarantees precise control, superior wash quality and exceptional process optimisation. In addition, the rollover structure features a user-focused design offering a feeling of spaciousness, increased visibility and flexible programming.
Thanks to the connectivity of M'WASH3 PRO with Smartwash by ISTOBAL, the rollover provides real-time installation data and remote diagnostics to optimise operating costs and facilitate service work.
Sustainability and efficiency in one product
Sustainability is fundamental for ISTOBAL, and at Tankstelle & Mittelstand 2025 it has played a prominent role, as the company has dedicated an exclusive space to its chemical product line esens®, developed to offer high efficiency with the lowest environmental impact.
This range adapts to all phases of washing and to a variety of equipment, offering efficient solutions in multiple formats and applications. Visitors were able to see first-hand the main ranges of esens® chemicals, displayed in a specific area designed to highlight their benefits and applications. At this fair, ISTOBAL has shown its renewed line of esens®plus chemicals, where Mirror Wax Candy Plus, the new mirror effect wax recently launched on the market and the new line of Citrus fragrances stand out.
All products have been developed with raw materials that meet the highest standards of biodegradability, ensuring minimal environmental impact. In addition, most esens® chemical products have European certifications that guarantee their quality and sustainability, such as the prestigious Nordic Swan Ecolabel, the German VDA certification granted by the German Association of the Automotive Industry or the Austrian ÖNORM standard. These accreditations consolidate esens® as a reliable and responsible choice, combining efficiency, innovation and environmental commitment.
ISTOBAL strengthens its leadership in Germany with a new subsidiary
ISTOBAL has taken a strategic step in its international expansion with the opening of a new subsidiary in Essen, Germany, consolidating its presence in the German market. This milestone responds to the growing demand for more direct and customised washing solutions. The subsidiary, designed to serve customers' needs closely, positions ISTOBAL as a key partner in a market with great potential.
The subsidiary is headed by Jens Alderath, a recognised professional with a solid track record in the car wash and car care sector. His experience, including his previous position as Sales Director of WashTec in Germany, makes him the ideal profile to lead this new phase, bringing a deep knowledge of the local market and a strategic vision oriented towards growth.
In Alderath's words, ´The opening of our subsidiary in Essen is a key strategic step to strengthen ISTOBAL's presence in Germany, a market with great potential. This new location allows us to be closer to our customers, to respond more quickly to their demands and to offer a more direct, efficient and personalised service. With this, we consolidate our commitment to direct sales and to a service model that reinforces our commitment to quality and innovation'.
With this new establishment, ISTOBAL expects to drive solid growth in Germany, backed by its commitment to service excellence and the development of sustainable solutions that reinforce its position in a strategic and constantly evolving market.
